Sony Ericsson has developed two new campaigns in an effort to promote their remarkable 8 megapixel camera, C905. The handset is Sony Ericsson first slider Cyber-shot that comes with face detection, smart contrast and image stabilizer, auto-focus, GPS for geo-tagging and photos and navigation.

Sony Ericsson have recently signed a partnership with a professional photographer. Hired by the manufacturer, Matt Stuart will take pictures using the device for a new TV commercial.

This is an amazing opportunity for us show off the capabilities of our new phone. The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created’, said David Hilton, Marketing Directory, Sony Ericsson UK & Ireland.

The handset is very interesting and surely deserves the right promotion.