South-Korean electronics firm Samsung is going to launch a mobile application store in Europe by the end of this quarter. The company goes with the flow as other mobile phone manufacturers have already introduced their own application stores.

In a statement, Samsung said that they have opened a beta version of its application store in the UK early this year, but will launch and expand an official version in Europe this quarter, writes PC World.

Samsung will join in the competition created by the various application stores created by the world’s leading mobile phone manufacturers and mobile services operators. Samsung will launch its store to join such carriers like Verizon and China mobile who plan to open application stores.

In addition, Samsung’s store will compete with the already existent Nokia and Apple stores, the upcoming Android Market created by Google and Microsoft’s Windows Marketplace for Mobile download store.

According to PC World, Samsung’s beta store offers paid and free applications and the most downloaded applications are a PC synchronizing application for Windows Mobile and a video player for Symbian with both having over 180,000 downloads.