Nokia has opened a new Concept Store in Colaba, Mumbai. Reports indicate that the store is modeled on the global Nokia Concept Store format and is the ninth such store in the country.

The store’s aim is to educate consumers on Nokia’s latest products and technology through a hands-on experience. The new Nokia Concept Store is spread over 1,000 sq feet and will provide mobile phone consumers a one-stop destination for the latest and comprehensive rage of mobile solutions, including devices and services.

Apart from being informative, such a store might be a lot of fun since you can play with the latest Nokia devices and so on. The interesting part is that the crew will wear a uniform and will inform people on all aspects of solutions selling. The store also offers a complete portfolio of Nokia mobile devices, enhancements and services, including email, music, imaging and gaming.

Rajat Sinha, regional general manager (West), Nokia India, said: ''Nokia Concept Store is an expression of both design and Nokia brand heritage. With this store we are reaching out to our consumers by enabling them to experience Nokia products and services under one roof.