Movidia has recently unveiled a new chip that is said to empower UGC and mobile social networking.

The new chip is the MA1110 multimedia processor for mobile phones. Movidia says the chip enables in-phone video post-production in real time. The company says their new product is aimed at “OEMs that want to develop differentiated products with enhanced user experiences for activities like social networking”, writes Mobile Entertainment.

The CEO of the company, Sea Mitchell, says the chip enables users to perform “complex video editing on a phone in real time”. Movidia is not a small company, it has R&D and sales teams in Dublin, Romania and Hong Kong.