LG Electronics (LG), a global leader and technology innovator in consumer electronics, today unveiled the LG GD510, or more simply, “Pop”, the most compact 3-inch full touchscreen phone ever made. The LG GD510 is the handset people who want a simple touchscreen phone have been waiting for.

LG’s consumer research showed that a large group of consumers were put off by the complexity of feature-laden phones but still desired the easier navigation and larger screens of full touchscreen phones. The LG GD510 was designed to include the key features these users craved, without the overhead of features they didn’t use.

Fully fluent in multimedia, the LG GD510 plays music and movies in several popular file formats and 8 gigabytes of internal memory provides plenty of room for storing large collections. An easy-to-use browser brings all the best mobile content to the device’s large screen and a 3.0 megapixel camera captures high quality photos and videos for sharing online or sending wirelessly to friends.

The spacious 3-inch WQVGA touchscreen extends almost to the edges of the LG GD510 with a narrow 4.8 mm bezel giving the illusion of an uninterrupted sheet of glass. The unit’s sleek design is accented by a single button on the face that functions as the menu, end and cancel keys, depending on the phone’s mode. A slim strip of light around the button shines either green or red to indicate the handset’s function. The LG GD510 is crafted from brushed aluminum which gives it a high-end look and feels solid in the hand even when squeezed.

LG GD510 will be available beginning in mid-October in Europe, followed by other markets. Prices will vary country-to-country and will be announced separately in each individual market.