Taoyuan, Taiwan – September 14, 2011 – HTC Corporation, a global designer of mobile devices, today unveiled the new HTC Sensation XE – the first in a new line of HTC smartphones to feature Beats Audio technology to deliver studio quality audio. Taking HTC’s flagship handset to a new level of high fidelity audio, the HTC Sensation XE offers consumers the ultimate multimedia experience, setting a new standard for audio quality in the mobile market. In addition, the HTC Sensation XE boosts performance and battery life even further with the addition of a blazing fast 1.5GHz dual core processor and an extended battery that enables you to listen, watch, speak and browse for even longer.

“Audio is a crucial part of any consumer’s mobile experience and we are continually pushing the audio boundaries to encompass not only improved voice but music, movies and games,” said Jason Mackenzie, president of global sales and marketing, HTC Corporation. “The HTC Sensation XE offers a truly incredible experience that demonstrates our commitment to place consumers at the center of their mobile worlds.”

The ultimate audio experience
The HTC Sensation XE is the first handset to offer a Beats Audio experience — a combination of software & hardware that allows you to hear music the way the artist intended. When used with the exclusive Beats by Dr. Dre in-ear headphones, the handset automatically switches to the bespoke Beats by Dr. Dre sound profile, delivering audio tracks tuned specifically for the headphones.

Whether you are using any of the many music services available in the Android market you will notice fuller bass and crisper vocals and a new level of clarity and range offering audio the way the artist intended it to be heard.

Beats Headphones
The HTC Sensation XE also ships with a microSD card (8GB/16GB) allowing you to carry thousands of songs. The exclusive Beats by Dr. Dre in-ear headphones feature a remote control, allowing you to pause, play or skip through tracks and answer/end calls while the phone is in your pocket.

Availability
HTC Sensation XE will be available across EMEA and Asia Pacific from late September.

About Beats Electronics LLC
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. For more information, please visit http://beatsbydre.com.

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