Leading European enterprise email-management company Communicator Corp (www.communicatorcorp.com) has announced the integration of its acclaimed Communicator platform with leading webcast and webinar specialist WorkCast (www.workcast.co.uk).

WorkCast provides businesses with broadcast, live or pre-recorded audio, video or desktop content over the Internet; in much the same way as online TV services like BBC iPlayer. The company’s Webcast Manager product delivers a reliable and cost effective solution that enables businesses to communicate information via a web event or through pre-recorded content.

The integration, which follows the signature of a partnership agreement between the two companies, adds maximum impact and effectiveness to any business webcast or webinar. With Communicator in place, webcast and emarketing results, presentation viewing statistics and individual response data can all be closely tracked. It also enables in-depth analyses of customer relationships, so that campaigns can be fine tuned to the specific needs of particular types of customer.

Communicator handles the invite, scheduling, notification and reminder stages of events. The system identifies and tracks whether emails from potential viewers are received, opened or acted upon. In addition, emails from the WorkCast platform and Webcast Manager Product can now include embedded, rich media content. These can now be fully branded and customised to achieve maximum impact. Users can chose from a range of high quality templates or create their own design. This branding follows through to the event’s online auditorium player.

WorkCast fully records and archives webcast and webinar content along with all the constituent elements of the presentation. These can include PowerPoint presentations, software based demonstrations or any other supporting documentation. All of these can be fully archived and viewed or emailed after the event. The combined system also manages any viewers’ questions either off or online.

Says Barney Brown, Sales and Marketing Director of WorkCast; “The market for developing and distributing rich media business content is currently very fragmented and often very bespoke. Very few of the current vendors pay any serious attention to the control, management, tracking, monitoring and targeting of prospects or to subsequent customer involvement through email communication. This new, combined solution will greatly increase the effectiveness of the entire webcast and broadcast email-marketing campaign lifecycle; far beyond this unacceptable status quo. We are delighted to have partnered with Communicator Corp, as their reputation for delivering impactful solutions to global corporations is widely respected.”

Chris Wilds, Managing Director of Communicator Corp welcomed Brown’s comments adding: “WorkCast is at the cutting edge of webcast and webinar delivery. Their reputation is built on delivering solutions that other players in the market just can’t match. However, they are keen to maintain this differential. And with Communicator Corp technology as part of their offering there is little doubt that they will be the solution of choice for those organisations seeking to create the most professional, impactful events. We look forward to working further with them.”