With the Google Nexus One hype refusing to die down its time for Motorola to take the reigns in its hands. At the CES 2010, Motorola CEO Sanjay Jha unveiled its first-of-its-kind smartphone, the Motoblur enabled Backflip. Long before its official announcement, the handset was an active topic of discussion due to its reverse form factor. The Backflip would be available across Europe, Asia, Latin America, and North America from the beginning of Q1, 2010 but no disclosure has been made of the carrier.

On the face of it, the Backflip may look similar to a simple QWERTY slider handset, maybe a smaller version of the Motorola CLIQ.  However, it opens like a book and when closed the QWERTY keypad is reversely flipped at the back of the touchpad. This means the keypad remains exposed all the time, but Motorola is guaranteeing its durability. Eventually, customer reviews will 'expose' the truth.

Another interesting feature introduced by Motorola is the BackTrack navigation tool located behind the screen. Its use is similar to a traditional trackpad except that it can be operated only when the phone is slid open. Although based on Android 1.5, the Motorola Backflip will be upgradeable to Android 2.1. Other highlights of the phone include:

- Motoblur interface pre-installed
-  5 MP camera
-  Android Market
-  Google Applications
-  GPS
-  Wi-Fi
-  Noise Cancellation
-  3.5mm headphone jack
-  2GB internal memory
-  HTML Browser